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Here’s the famous Prince Charles and Ozzy Osbourne example of why demographics alone won’t cut it: Clearly two very different personas here falling under the same demographic criteria. Now, I don’t know Prince Charles or Ozzy Osbourne personally but I can guess they have very different interests, hobbies and probably beliefs. On one side we see Prince Charles. The other? Ozzy Osbourne. When viewed through this lens, the lush customer landscape we originally envisioned is suddenly not a marketing oasis after all. Traditional marketing as it turns out is becoming a mirage. Keep calm and carry rock on. You can’t be everything to everyone, but you can be something to someone, or to groups of people, which is why personas are so useful to us marketers. I stumbled across the below graphic a few Prince Charles and Ozzy Osbourne have more in common than you might think Consider Prince Charles and Ozzy Osbourne, even in a darkened room it would be difficult to mistake one for the other but Marketing Of Demographics & Personas This article was prompted by a post on Linkedin that compared Prince Charles to Ozzy Osbourne. Both male, born in 1948, raised in the UK, married twice, live in a castle, wealthy and famous. The contention of the meme-like image has two parts that are not mutually exclusive. Prince Charles and Ozzy Osborne are both: Raised in the UK Castle dwellers White Male Born in 1948 Marred twice Wealthy and Famous These are geographic and demographic descriptors, which are the Can you imagine Ozzy looking for saddle wax for his favourite polo steed? Or King Charles earnestly looking into fabulously gothic-themed home decor? This example highlights why demographics alone are never enough. The data available to social media marketers needs piecing together from various sources. Ozzy Osbourne and Prince Charles may share certain demographics but it’s unlikely that they exhibit the same shopping behaviours! Why demographic marketing sucks: a tale of two princes Written By Emel Rizwani Published On March 2, 2022 Category blog Tags marketing, targeting Currently, the well-known comparison of some character traits of the British heir to the throne Prince Charles and the musician Ozzy Osborne is circulating through the social media. In some cases, this comparison and the accompanying text suggest that creating personas as a method for targeted communication is worthless, because then the two people, who seem very different, would be the same With Prince Charles and the Prince of Darkness Ozzy Osbourne both being demographically similar, are we sometimes over reliant on demographics in programmatic asks Jon Hewson, VP of global advertising at VisualDNA. Prince Charles vs Ozzy Osborne – how to separate different buyer personas - Please browse through our blog section for more information on Real Estate News. Edit: the guy said that king Charles was 18 years older than Ozzy Osbourne Reply reply thegingerlumberjack • I thank you for explaining what it was Reply reply IFreezeAL0t • No problem :) Reply reply More replies Somewhat_Mad • Prince Charles most likely grew up with a certain value for tradition passed down to him, and is still keen on acquiring knowledge. Ozzy Osbourne, on the other hand, is known for excess, extravagance and a rebellious lifestyle. Let’s explore why this matters with a tale of two seemingly similar individuals: King Charles III and Ozzy Osbourne. A Tale of Two Brits Demographics tell you age, gender, and location. But what about dreams, fears, and aspirations? Furthermore, these socio-demographics are simply too one dimensional and generic to generate high level information for effective communication, as the comparison of Prince Charles and Ozzy Osbourne highlights. Prince Charles and Ozzy Osbourne are sociodemographic twins, and would – based on traditional customer segmentation models – end up in the same focus group. You would also probably be surprised to learn that these two men are Prince Charles and Ozzy Osbourne. If you’re wondering how the Prince of Wales and the Prince of Darkness can be so alike and so different at the same time, you’re really contemplating the distinction between demography and behavioral segmentation. What are demographics? Targeting only geographics and demographics will make everyone look the same. Yet adding psychographics and behaviours will make that targeting far more specific, which means you can make your messaging far more relevant, thus increasing the likelihood of consumption. Despite looking so on paper, Prince Charles and Ozzy Osborne are nothing alike. There's a post that pops up on LinkedIN every now and then that uses Prince Charles and Ozzy Osbourne to highlight the foolishness of just using demographics to create user personas. I'd argue that demographics alone can be a perfectly good differentiator if that's what's most relevant to your product or service, but in most cases, that's probably not quite enough information to generate a Do you know how to correctly set user personas for your product? What are user personas? Should both Prince Charles and Ozzy Osbourne land in the same user bucket? Well A user persona is a made
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